About Coach Training EDU
This provider of International Coaching Federation (ICF) certified life coaching training offers specialized programs including Essential, Academic, Health & Wellness, and Executive & Team Coaching. Over 75% of graduates begin earning within two months of completion, attesting to the effectiveness of the education.
Summary
As a key developer at Coach Training EDU, I spearheaded the integration of the Contentful CMS into their existing WordPress website. This change streamlined content updates and fostered collaboration among team members. My leadership drove optimization in digital marketing efforts, reaching a wider audience. This experience strengthened my leadership skills and deepened my expertise in React and Contentful CMS.
Transition and Challenge
Joining Coach Training EDU marked a significant transition in my career, from being a self-employed contractor to an entry-level position on a closely knit team. Our primary task was to convert CTEDU's extensive Wordpress website, with its hundreds of unique pages and templates, into a modern React build.
Content Management System (CMS) Integration
Given my past experience with headless CMS's, I proposed introducing Contentful CMS into the new React build, a suggestion the company trusted me to implement. Alongside the lead developer, we developed a custom page builder system in Contentful. This not only allowed CTEDU’s content team to contribute to the site's development but also saved considerable developer time.
Collaborative Site Assembly and Optimization
With the CMS in place, we quickly pieced together the site using a library of components and templates connected to the new CMS. I created detailed documentation that empowered the entire team to contribute to the site's assembly. Post the initial redesign, I worked on refining CMS features, developing new components, and assisting with new page assembly. Additionally, I collaborated closely with CTEDU’s marketing specialist to optimize site SEO, accessibility, and paid traffic from Google Ads.
Development and Marketing Synergy
Our CMS integration included customizable SEO features, providing the marketing team with greater independence and speed in testing and iterating metadata and tags. We held weekly meetings to analyze user pathways and paid traffic success. Using data from SEMrush and Google Analytics, we made data-driven decisions to optimize key pages for better funnel performance, highlighting the important synergy between development and marketing.
Outcomes and Reflection
The CTEDU project was a crucial milestone in my career, allowing me to broaden my technical skills while also taking up leadership roles in CMS integration and digital marketing optimization. This project underscored the efficiency of empowering teams through innovative use of CMS and how development can enhance marketing outcomes. The insights and accomplishments I gained during this project have significantly advanced my professional development, laying a solid foundation for future endeavors in web development and team collaboration.
